What is Grown Local Mendocino and Lake County?
It is a food product label that lets consumers know they are buying a product produced right here in Mendocino and Lake Counties.
Who supports it?
Grown Local Mendo Lake represents a network of Mendocino and Lake County farmers, residents, businesses, and organizations working to build a resilient local food system.
Where did it come from?
North Coast Opportunities (NCO) recognized that a viable local food system is the backbone of a resilient local economy and saw the importance of developing a shared brand for our local food producers and retailers. NCO researched the highest impact branding for local producer and purchased the license for Grown, Made, Eat, & Drink Local from the well established in Sonoma County Go Local program. Radiant Tribes, a Mendocino County based business development and marketing firm, has partnered with NCO to launch and maintain the brand.
What are the goals?
To increase sales of locally produced foods to local residents. Mendocino County residents spend $137 million on food eaten at home. If residents spent just 15% of their food dollars on local food, it would result in $20 million staying in the local economy.
As a Mendocino or Lake County resident how can I help?
Look for the Grown Local Mendocino County and Grown Local Lake County logos in your favorite local grocery stores, restaurants, events, and farmers’ markets. When you purchase local you know you are not only getting the freshest possible food you are helping support our local farmers and economy.
What is the role of the GrownLocalMendoLake.com website?
The website serves as a portal of information for all things related to Mendocino and Lake Counties food system. The blog features local farmers, food producers, retailers, organizations, and others and is a place to learn about the wonderful story of our local food system.
In addition, you can find out where you can buy local produce. You will also find recipes and how-to’s on preparing local in season produce along with listings of workshops. Lastly, you can find information on upcoming local food events so you can experience the beauty and fun that our two counties offer.
Learn how you can get involved.